Ширшиков В.Б. Транспортный когнитивно-культурный кластер как модель лингвистического анализа профессионального дискурса

The article introduces an original model of the Transport Cognitive-Cultural Cluster (TCCC), integrating cognitive, semantic, and axiological parameters of professional transport discourse analysis. The model is based on the cognitive linguistic approach and employs such methods, as conceptual analysis, semantic field modelling, metaphorical framing, and cognitive scenario analysis. The empirical data comprises publications from leading Russian transport periodicals — Transport Rossii and Dorogi Rossii XXI veka — dated 2020–2021, which reflect an institutional perspective on the processes of modernisation, digitalisation, and sustainable development in the transport sector. As a result of the study, five core concepts (TRANSPORT, ROAD, TRANSPORTATION, INFRASTRUCTURE, SAFETY) and a set of peripheral conceptual elements were identified. The metaphorical representations of the transport system as a living organism (arteries, skeleton), as well as scenarios such as modernisation, exploitation, user-oriented planning, and innovation, form the cognitive structure of the professional discourse. Axiological dominants include values of reliability, innovation, environmental safety, and collective benefit. The study demonstrates that the transport discourse shapes a stable conceptual worldview, in which transport is portrayed as a system-forming element of society’s social, technological, and institutional development. The proposed model contributes to the methodology of cognitive discourse analysis by offering a multi-level framework applicable to sector-specific language studies.

Key words: transport discourse, cognitive-cultural cluster, transport concept, metaphorical model, cognitive scenario, axiological framing, professional communication, semantic analysis