Digital Transformation in Tourism: A Factor Analysis Approach

The rapid digitalization of the tourism sector has significantly reshaped industry dynamics, consumer behavior, and service delivery. This study applies factor analysis to assess the impact of digital transformation on tourism performance, identifying key technological, operational, and market-driven factors influencing growth and competitiveness. The findings provide insights into how digital tools, platforms, and innovations contribute to improved efficiency, customer engagement, and sustainable development within the tourism industry. These results can guide policymakers and industry stakeholders in implementing targeted strategies for digital integration and innovation.