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Published December 24, 2025 | Version v1.0.1
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PACE: Pattern for Agentic Conversational Experience

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Description

PACE is a design framework for guide-first interfaces where AI leads users through conversation rather than traditional navigation. The acronym works on two levels: as "Pattern for Agentic Conversational Experience" (the what) and as four behavioral principles—Proactive, Adaptive, Contextual, Efficient (the how). PACE inverts the traditional browse-and-hunt paradigm, placing an AI guide at the center of the user experience.

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If you use or reference PACE in your work, please cite it as below.

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