D6.1 - Dissemination, Exploitation and Communication Plan

Dissemination, Exploitation and Communication of the HARTU project is based on identifying the different groups of key stakeholders interested in it and tailoring the communication of outcomes, news, and research results to fit the stakeholders’ characteristics in terms of content, style and information support.

This document presents initial the dissemination, exploitation, and communication plan developed to promote the project and raising awareness and visibility about its progress and achievements. This plan outlines the dissemination goals, the methodology behind it, the overall dissemination approach, and the channels used, and identifies the dissemination actions planned for the project duration. It is designed as a practical framework for day-to-day communications activities, which
will range from the communication through the project's social channels and its website, to graphic activities, such as posters and brochures to be proposed at events where HARTU will participate. It includes a section devoted to the exploitation of HARTU’s results, which includes a series of strategic activities and a structured methodology that will help to identify a detailed exploitation plan encompassing the project and the partners' needs. The document will be updated in accordance
with the evolution and the needs of the project.

The document is organised into six sections. after a short overview of HARTU, and its main goals. Section 1 is dedicated to the role of dissemination and the description of the disseminationstrategy, based on the identification of the target audience and the approach chosen to reach it. Section 2 presents the dissemination actions planned throughout the duration of the project. Section 3 presents the strategic KPIs chosen to measure the success of the dissemination action and keep track of the communication impact. Section 4 illustrates post-project actions envisioned to promote results and maintain stakeholders’ awareness and engagement high beyond the project lifetime. In Section 5, the approach that will be adopted for the exploitation of HARTU’s results is presented, followed by the introduction of the high level methodology that will be adopted for the market analysis and the updated list of Key Exploitable Results (KERs)In addition, preliminary individual exploitation plans of each partner are listed to highlight their ideas for exploiting project results and outcomes. Finally, Section 6 is dedicated to the objectives, actions and activities planned for the stakeholder’s engagement.