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International Scientific Conference- FUTURE ECONOMY: SUSTAINABILITY, INNOVATION AND AI
Published December 22, 2025 | Version v1
Conference paper Open

MARKETING PERFORMANCE VERSUS MARKETING AUDITS

Authors/Creators

  • Petrov, Plamen1 ORCID icon
  • 1. D. A. Tsenov Academy of Economics - Svishtov, Bulgaria

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  • OpenAIRE

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Keywords and subjects

Keywords

  • audit
  • market
  • marketing performance

Details

DOI
10.5281/zenodo.18018235
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DOI

10.5281/zenodo.18018235

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[![DOI](https://zenodo.org/badge/DOI/10.5281/zenodo.18018235.svg)](https://doi.org/10.5281/zenodo.18018235)

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Resource type
Conference paper
Publisher
Ekonomski fakultet Univerziteta u Nišu
Imprint
International Scientific Conference- FUTURE ECONOMY: SUSTAINABILITY, INNOVATION AND AI, 211-219. Niš. ISBN: 978-86-6139-251-1.
Conference
International Scientific Conference- FUTURE ECONOMY: SUSTAINABILITY, INNOVATION AND AI , Niš, October, 2025. (Session II, Part II)
Languages
English

Rights

License
cc-by-4.0 icon Creative Commons Attribution 4.0 International
The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited. Read more

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Technical metadata

Created
December 22, 2025
Modified
December 22, 2025

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