Published 2018 | Version v3

Dataset on the activity of Spanish food industry brands on Twitter

  • 1. Rey Juan Carlos University

Contributors

Contact person:

  • 1. Rey Juan Carlos University

Description

This dataset is linked to a research project analyzing the brand content dissemination behavior of a sample of 45 Spanish food industry brands on Twitter.

Variables: Date (GMT), Handle, Brand Name, Text, URL, Posting Platform, Type, Retweet count, Favorite count

Files

Readme_Data set on the activity of Spanish food industry brands on Twitter.txt

Additional details

Related works

Is part of
Journal article: 10.7200/esicm.161.0491 (DOI)

Dates

Available
2018
Data set linked to a research project analyzing the brand content dissemination behavior of a sample of 45 Spanish food industry brands on Twitter. Variables: Date (GMT), Handle, Brand Name, Text, URL, Posting Platform, Type, Retweet count, Favorite count

Biodiversity

Basis of record
Dataset
Sampling effort
Medium
Creator
Luis Matosas-López

References

  • Esic Market Economics and Business Journal, 44(3), 525–546, ISSN: 0212-1867, 2018