An Analysis of Generation Z's Work Culture Preferences and Their Implications for Human Resource Management in the Tourism Industry: A Case Study of Jember Mini Zoo

This study explores the work culture preferences of Generation Z employees in the tourism sector and examines their implications for human resource management (HRM) strategies within Jember Mini Zoo, a local tourism organization dominated by Gen Z workers. As digital natives with distinct expectations regarding communication, development, and workplace well-being, Gen Z employees require organizational adjustments that differ from conventional management approaches. Using a qualitative case study design, data were collected through interviews, observations, and document analysis. The results show that Gen Z values clarity of task instruction, supportive leadership, psychological safety, and opportunities for skill development. Meanwhile, several organizational practices—such as rigid scheduling, emotionally demanding service roles, and limited development structures—do not fully align with their expectations. These misalignments contribute to decreased motivation and increased turnover intentions. The findings underscore the importance of adaptive HRM strategies that are more human-centered, collaborative, and development-oriented to maintain organizational sustainability in tourism environments.