Enhancing Business Decision Making through a New Corporate Reputation Measurement Model: Practical Application in a Supplier Selection Process

This record corresponds to the accepted manuscript (post-print) of the following journal article:

"Enhancing Business Decision Making through a New Corporate Reputation Measurement Model: Practical Application in a Supplier Selection Process"

This article proposes a quantitative decision-making framework for corporate reputation management that integrates a fuzzy 2-tuple linguistic model with the Analytic Hierarchy Process (AHP). The approach extends classical reputation dimensions by incorporating sustainability-related factors such as social responsibility, environmental management, and business ethics. The model is validated through a real supplier selection case, demonstrating its usefulness for supporting business decisions aligned with sustainability and corporate responsibility objectives.

The final published version is available at the publisher’s website:
https://doi.org/10.3390/su16020523

This deposit is made for open access and dissemination purposes, in accordance with the publisher’s self-archiving policy.