D6.4. PLAN FOR THE DISSEMINATION, EXPLOITATION AND COMMUNICATION ACTIVITIES

This document is Deliverable D6.4 “Plan for the Dissemination, Exploitation and Communication Activities” as part of Work Package 6 – Exploitation, Dissemination and Communication. The aim of this document is to provide a coherent methodology and plan for the execution of communication, dissemination, and exploitation activities throughout the life of the Up-Skill project and beyond, with the objective of maximising the visibility and impact of the research and results.

The document will be divided into three main sections:
1. The Communication Plan details who and how the communication strategy will be managed, the objectives, the channels to be used, materials to be produced, and how the target audiences and stakeholders will be identified and engaged with.
2. The Dissemination Plan maps the planned activities, in alignment with the principles of “Open Science”, that will be actioned to disseminate the project´s results to target groups and stakeholders and as wider audience as possible to lay the foundation for exploitation.
3. The Exploitation Plan provides a framework for how the project results and research will be managed and exploited following the project´s conclusion through an analysis of the foreseen key exploitable results and their expected application, market analysis, business model and marketing strategy.