Analisis Pengembangan Usaha Toko Buah Yuk Meri Menggunakan SWOT dan BMC

This study aims to analyze business development at the Yuk Meri Fruit Shop at Pasar Sako Perumnas Palembang. The method used is a qualitative SWOT analysis and Business Model Canvas (BMC) to identify strengths, weaknesses, opportunities, and threats, as well as mapping the store's business model. Data were obtained through direct interviews with business owners. The results of the study indicate that the main strength of the store lies in the quality of fresh fruit, competitive prices, and friendly service. The weaknesses faced are the manual countingprocess and the fruit storage which is still simple. Business opportunities include delivery services and online ordering, while threats come from price fluctuations and competition from street vendors. Through BMC analysis, this store has nine interconnected business elements, such as loyal customers, distribution channels in the market, and an efficient cost structure. The conclusion of this study shows that stores can increase competitiveness by utilizing strengths and opportunities, and improving weaknesses through better service and utilization of digital media.