QUALITY MANAGEMENT SYSTEM IN A VALUE PROPOSAL: FROM STANDARDS TO COMPETITIVE ADVANTAGE.

Currently, many organizations strive to outperform their competitors. There are numerous ways to achieve this, such as lowering pricing or studying the strengths and weaknesses of competitors. However, often, after an organization has surpassed a competitor, the main challenge becomes establishing a sustainable market position, and this requires a system that creates value for the customer. This system is a quality management system, which can become a company's key competitive advantage. After all, if all processes are properly structured and operate smoothly, and employees understand their responsibilities, then high-quality products will be produced. This approach is key to creating a strong value proposition—the promise a company makes to its customers. Therefore, it is important to study the quality management system and the mechanics of its implementation within an organization.