IMPROVING SOCIAL MANAGEMENT IN A NEW SOCIETY

An analysis of modern social management experience shows that all key functions of social management depend on the development of the social system, and their content and role change. This article examines the improvement of social management in modern society. Key functions are identified, categorized by characteristics: those that ensure favorable conditions for the development of entities, and those that organize and systematize social associations. The relationship between management and self-organization in small businesses is analyzed, as well as the effectiveness of social management in military academies. It is concluded that the management process often conflicts with self-organization and requires reform and an individualized approach.