THE ROLE OF PR CAMPAIGNS IN THE IMPLEMENTATION OF STATE REFORMS IN THE ERA OF DIGITAL TRANSFORMATION

This article examines the role of PR campaigns in the implementation of state reforms during the era of digital transformation. The study highlights how digital communication tools, social media, modern mass media, and governmental communication policies contribute to strengthening transparency, openness, and public engagement in governance processes. The findings demonstrate that well-designed PR strategies significantly enhance the effectiveness of state reforms and help build trust between the government and society.