The analysis of factors corelated to pregnant women's satisfaction with Antenatal Care (ANC) Services at Lepo-Lepo Community Health Center in 2025

Pregnant women's satisfaction with Antenatal Care (ANC) services is one of the important indicators of the quality of health services, which can affect the sustainability of K4 and K6 visits. Factors such as service quality, emotions, officer performance, aesthetics of the service room, communication, and price are suspected to also affect the level of satisfaction of pregnant women. This study aims to analyze factors related to pregnant women's satisfaction with ANC services, including product/service quality, emotional factors, performance, aesthetics, communication, and price at the Lepo-Lepo Health Center, Kendari City. This study uses a quantitative design with a cross sectional approach. The research sample consisted of 96 pregnant women who were selected through simple random sampling. The research instrument is in the form of a questionnaire that assesses the variables of product/service quality, emotion, performance, aesthetics, communication, and price. Data analysis was carried out bivariate and univariate, using the Spearman Rank Correlation test. The results showed that all independent variables, namely product/service quality, emotional factors, performance, aesthetics, communication, and price had a significant relationship with pregnant women's satisfaction (p < 0.05). These findings show that visual experience, spatial comfort, and service environment arrangement have a strong influence on pregnant women's perception of satisfaction. The factors of service quality, emotion, performance, aesthetics, communication, and price are significantly related to pregnant women's satisfaction with ANC services. Improving the quality of ANC services, especially in the comfort and aesthetics aspects of the service room, needs to be a priority for increasing ANC satisfaction and visits.