Digital Commerce and Globalization

Abstract

The research paper explores the rapid transformation of commerce from traditional to digital modes in India, emphasizing the growing impact of globalization and technology. It discusses how digital commerce enhances business efficiency by saving time, money, and energy while enabling global connectivity. The study identifies various e-commerce models such as B2B, B2C, C2B, C2C, B2A, and C2A, highlighting their roles in modern trade. It outlines the major advantages of digital commerce, including ease of business formation, cost reduction, and 24/7 accessibility, along with limitations like lack of personal touch, high operational cost, and cybersecurity risks. The paper concludes that digital commerce has revolutionized the global business landscape, contributing significantly to economic development, though effective implementation and digital literacy are essential for its sustainable growth