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Published December 6, 2025 | Version v1
Journal article Open

ROLE OF AI AND BIG DATA ANALYTICS IN SHAPING CONSUMER BUYING BEHAVIOUR TOWARDS FMCG GOODS

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  • National Press Associates

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DOI
10.5281/zenodo.17839447
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DOI

10.5281/zenodo.17839447

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Journal article
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Zenodo
Published in
National Research Journal of Information Technology & Information Science, 12(2), 29-137, ISSN: 2350-1278, 2025.

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The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited. Read more

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Created
December 6, 2025
Modified
December 6, 2025

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