CONSUMER TRUST IN ONLINE REVIEWS: A COMPARATIVE STUDY OF VERIFIED VS NON-VERIFIED REVIEWS

In todays digital marketplace, customer reviews strongly influence buying decisions. This study compares how consumers trust verified and non-verified online reviews. A sample of 150 respondents was analyzed using simple descriptive statistics. The findings clearly show that verified reviews receive higher trust and lead to stronger purchase intention. Graphs (bar chart, boxplot, pie chart) are included to support the results. The study concludes that verified reviews play an important role in shaping consumer behavior and should be promoted by online platforms.