NONVIOLENT COMMUNICATION AS A HUMAN RESOURCES STRATEGY FOR STRENGTHENING ORGANIZATIONAL CULTURE

This article analyzes how Nonviolent Communication (NVC) can 
contribute to strengthening organizational culture, highlighting the strategic role 
of the Human Resources (HR) department. The qualitative and bibliographical 
research presents the principles of NVC: observation, feelings, needs, and requests, 
as well as their applications in the organizational context. It highlights 
communication challenges in companies, such as noise, listening failures, and lack 
of empathy, proposing NVC as an alternative for more respectful relationships. It 
highlights the role of HR in mediating listening and developing leadership. The 
conclusion is that NVC can be integrated into management practices to strengthen 
bonds, improve the organizational climate, and promote more humanized work 
environments