COVID-19 ON EMPLOYEES UNDERSTANDING WORK-LIFE CONFLICT TO WORK-LIFE COUNTERBALANCE

ABSTRACT
The objective of this research is to study the work-family conflict of employees in the insurance sector. The
research was conducted among employees in the insurance sector concerning work-family conflict entails
attaining equilibrium between professional work and other activities so that it reduces friction between workfamily conflicts. Work-life Balance enhances efficiency and thus, the productivity of an employee increases. It
enhances satisfaction, in both the job factors and family lives. The ultimate performance of any organization
depends on the performance of its employees, which in turn depends on numerous factors. These factors can be
related to career family or social supports. The relationships between work-family conflicts can be achieved
through emotional intelligence. Better emotion management is necessary to accomplish the day-to-day
objectives of personal factors in life. Organizational culture and work demands put employees at risk of role
overload and work-to-family interference the two most important of this form of work-life conflict. The concept
of work was viewed differently before a few decades back Corporates held the view their Work and Family were
different entities. Which have no relation to the performance of an individual in an organization.
Keywords: Demographical Variable, Competency, Social Support, Personal Factors, Work
Family Conflict, Work-Life Balance, and Intention to Quit