The Impact of Social Media on Consumer Behaviour in Raipur City: A Comprehensive Review of Information Access, Purchasing Habits, and Brand Awareness

The use of social media has grown in recent years and is now crucial for companies of all stripes. Keep-At-Home was a very effective social media campaign during the pandemic. In order to meet necessities, consumers' purchasing habits shift due to this scenario. Analyzing how social media impacts consumer behavior is the primary goal of this study. According to this study, social media has altered the study's results, particularly amid the epidemic. To stay afloat and keep customers coming back for more, entrepreneurs have a unique problem under this condition: how to innovate and offer current goods and services. Entrepreneurs will find this helpful study as an evaluation tool. When there has been a significant shift in the company model, it is essential to embrace social media and be adaptable to new forms of advertising.