ASSESING THE INFLUENCE OF CULTURAL CONTEXT ON RESEARCH METHOD SELECTION

Online surveys were the product of technological innovation in the development of scholarly work such as
research works. This study examined the advantages, challenges and strategies in using online surveys in
administering educational management researches. The study employed a descriptive research design which was
participated by 200 randomly selected public school teachers among the selected public secondary schools in the
Philippines. The study used a researcher-made survey-questionnaire as the main research instrument. The study
found out that online surveys were highly advantageous in the administration of educational researches in terms
of accessibility, cost-effectiveness and speed of data collection. However, teachers encountered different
challenges in using online surveys such as low-response rate, digital divide respondents and question
misinterpretation. Thus, the study further revealed that teachers used incentives, pre-testing surveys and followup reminders as effective strategies in using online surveys when conducting educational management
researches