Psychological Aspects of the Influence of Social Networks on the Self-Perception of Personality

The paper examines the psychological aspects of the influence of social networks on the self-perception of an individual. An analysis of modern scientific research on the formation of a super-ego under the influence of the development and widespread use of information and communication technologies was carried out. The stages of the formation of a digital super-ego were analyzed, and its positive and negative aspects were investigated. In particular, the positive aspects include: promoting self-development of a person, motivation for achievements, integration into society, assistance in the development of empathy, deepening knowledge of ethics, information literacy, increasing social responsibility and promoting the formation of a value identity. The negative aspects include the risk of public condemnation from other users of social networks due to non-compliance with set standards, the development of dependence on support in the virtual world and comparing oneself, one's life with standards set on the Internet not to one's advantage. This can lead to an increased level of anxiety, stress, decreased self-esteem, etc.