SATISFACTION MODEL OF COMMUTERS ON TRAFFIC SCENARIOS IN DAVO CITY

Traffic congestion remains one of the most persistent challenges in rapidly urbanizing Philippine cities,
particularly in Davao City, where increasing mobility demands continue to shape commuter experiences.
Understanding the key determinants of commuter satisfaction is essential for strengthening evidence-based
traffic governance. Existing research highlights the influence of safety, reliability, and efficiency on commuter
satisfaction; however, few studies integrate these factors with explicit assessments of law enforcement, traffic
management, and the responsiveness of governing authorities within a unified analytical framework in the
Philippine setting. This study addresses this gap by examining the extent to which law enforcement and
regulations, traffic management and control, and coordination and responsiveness of authorities affect commuter
satisfaction in Davao City. An Exploratory Factor Analysis (EFA) was conducted using the data collected from
150 commuters in Davao City through a survey. Also, the Kaiser-Meyer-Olkin (KMO) Measure of Sampling
Adequacy and Bartlett’s test of Sphericity were used in factor analysis to assess the suitability of the data for
factor analysis, and a Scree Plot was used to graphically identify the optimal number of factors that can be
extracted from the survey. Based on the findings, four factors were identified that influence commuter
satisfaction in traffic scenarios when using EFA. These include law enforcement and regulations, road
infrastructure and safety, traffic management and control, and the coordination and responsiveness of
authorities, which are the areas where commuters are most satisfied. Together, these factors shape the
satisfaction of commuters in traffic scenarios in Davao City, based on their personal experiences. Furthermore,
Confirmatory Factor Analysis (CFA) was conducted with an additional 150 commuters. Among the four factors,
only three remained: law enforcement and regulations, road infrastructure and safety, and the coordination and
responsiveness of authorities.