Published November 19, 2025
| Version v1
Software
Open
Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry
Description
Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry
Files
1-s2.0-S0001691825004755-main.pdf
Files
(22.3 MB)
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