Delving Deeper Into The Current Direction Of Business Research

This research will focus on delving deeper into the current direction of business research and the directions of business researchers consistently grapple with. The following critical questions arise:

1. Is the current trajectory of business and management research primarily dominated by capitalist objectives, such as maximizing financial profit and relying on the foundational assumption of the self-interested utility maximizer (homo economicus), or by principles of common welfare, such as the holistic integration of social and environmental concerns?

2. Given the strategic and methodological constraints in achieving genuine sustainability, how should the future direction of business strategy and research be reformulated to effectively integrate profit with long-term socio-ecological value, particularly by exploiting paradoxical thinking in governance and embracing holistic models like Harmonious Entrepreneurship (balancing profit, planet, and people)?