CROSS-BORDER E-COMMERCE IN CENTRAL ASIA

Cross-border e-commerce in Central Asia has a huge potential, especially with its strategic geographic location,
various natural resources, and growing customer demand. These factors play a vital role when it comes to achieving
a desired potential for e-commerce growth. Central Asia’s e-commerce development leads to new job creations, new
innovations and encourages people to create new businesses. But there are some obstacles that make e-commerce
operations and their growth difficult because there are not many effective logistics infrastructures that can support the
development of e-trade. This paper suggests some possible solutions after analyzing the stumbling blocks of Central
Asian logistics and e-commerce condition