Published November 17, 2025 | Version v1

Dataset Questionnaire The Effect of Gamification on Brand Awareness and Customer Loyalty Through Perceived Usefulness and Customer Engagement based on The Technology Acceptance Model Theory

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The following dataset is a dataset from a study that investigated The Effect of Gamification on Brand Awareness and Customer Loyalty Through Perceived Usefulness and Customer Engagement based on The Technology Acceptance Model Theory 

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md5:f249c60060727e4d2e1087d2b79e0d77
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