amazon product purchase trend analysis

This project analyzes Amazon product purchase trends using a structured dataset. The analysis includes data cleaning, preprocessing, and visualization of key metrics such as product categories, sales trends, customer purchase behavior, seasonal patterns, and top-selling items. A Power BI/Excel dashboard was created to provide clear insights into overall sales performance, demand variations, and revenue contribution by different product segments. This project helps in understanding customer buying patterns and supports data-driven decision-making for e-commerce business growth.