A Study on Customer Perception and Attitude Towards Wearable Technologies with Special Reference to MI Fitness Brand

Wearable technology has become one of the fastest-growing innovations in the digital era, combining technology with everyday lifestyle. Among various wearable devices, fitness bands play a crucial role in promoting health awareness and self-monitoring. This study focuses on understanding customer perception and attitude towards Mi Fitness Bands. It aims to identify factors influencing the purchase decision, such as brand image, features, price, and usability.