Impact of Digitization on Consumer Behavior Toward Shopping Malls in Maharashtra

This study investigates the impact of digitization on consumer behavior toward shopping malls in Maharashtra. Using a quantitative descriptive design, data were collected from 256 mall-goers across major cities through a structured questionnaire. Results revealed that digital platforms significantly influence shopping decisions, as most consumers research products online, use digital payments, and respond to online marketing before visiting malls. Younger consumers showed higher digital adoption and preference for online shopping, while older groups valued in-person experiences. The findings highlight that malls must embrace omnichannel strategies, enhance digital engagement, and prioritize experiential retail to remain relevant in the digital era.