Leveraging competitive value from neuromarketing research in retailing - An opportunity waiting to be exploiterd

Published 2016 | Version v1

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Resource type

Journal article

Publisher

The Retail and Marketing Review

Published in

The Retail and Marketing Review, 12(1), 92-96, ISSN: 2708-3209, 2016.

Languages

English

License: Creative Commons Attribution 4.0 International

The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited. Read more