Strategies For Human Resource Development to Enhance Community-Based Tourism in Bonjeruk Village, Jonggat Sub-District, Central Lombok Regency

This study aims to identify training needs, development strategies, and challenges faced by the community in managing community-based tourism in Bonjeruk Village. The research employed a qualitative approach using in-depth interviews, participatory observation, and documentation. The findings reveal that the community requires training in guiding, local cultural storytelling, homestay management, digital marketing, micro, small, and medium enterprise (MSME) entrepreneurship, as well as basic English proficiency. Human resource development strategies were carried out through tourism awareness campaigns, productive skill training, culinary training, and village evaluation forums. However, these efforts still face obstacles such as low community self-confidence, limited training facilities, and weak inter-institutional coordination. This study recommends the design of contextual, sustainable, and participatory training programs, along with the integration of human resource development into the village’s Medium-Term Development Plan (RPJMDes). The findings are expected to serve as a foundation for formulating effective and sustainable human resource capacity-building policies in strengthening tourism villages.