Published November 6, 2025
| Version v1
Publication
Open
Gli impatti del colore sulla percezione delle perdite
Files
Duccio Martelli_WADE 2024.pdf
Additional details
Dates
- Collected
-
2025-11-06
References
- Ceravolo, M., Cerroni, R., Farina, V., Fattobene, L., Leonelli, L., Mercuri, N., et al., 2019, Attention allocation to financial information: the role of color and impulsivity personality trait. Frontiers in Neuroscience, 13, 818. Ceravolo, M.G., Farina, V., Fattobene, L., Graziano, E.A., Leonelli, L. and Raggetti, G., 2021, Blue and red in financial documents: the influence on attentional mechanisms and behavior. International Journal of Bank Marketing, 39(7), 1150-1165. Elliot, A. J., Maier, M. A., 2014, Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95-120. Guéguen, N., Jacob, C., 2014, Coffee cup color and evaluation of a beverage's "warmth quality". Color Research & Application, 39, 79-81. Mehta, R., Zhu, R. J., 2009, Blue or red? Exploring the effect of color on cognitive task performances. Science, 323(5918), 1226-1229. Singh, S., 2006, Impact of color on marketing. Management Decision, 44(6), 783-789.