Influence of Organisational Culture on Communication Climate of Akwa Ibom Broadcasting Corporation (AKBC)
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This study examined the influence of organisational culture on the communication climate of Akwa Ibom State Broadcasting Corporation (AKBC). Anchored on Schein’s organisational culture theory, system theory and competitive values framework theory, the study adopted survey as the research design. The population of the study comprised 112 staff members of AKBC. Taro Yamane’s formula was used to determine the sample size of 88. Findings indicated that the culture at AKBC was hierarchy culture which greatly impact on the organisation’s communication climate. It suggests a controlled and structured culture characterized by a top-down flow of information. It was recommended that AKBC should actively promote values that foster up-ward, open, and transparent communication. Also, the management of AKBC should encourage transparency and diverse values in order to enhance open dialogue and feedback.
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UAIJAHSS1402025.pdf
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