Impact of AI on Social Media

This research paper investigates the profound, dualistic impact of Artificial Intelligence (AI) on established social media platforms (SMPs) such as Facebook, LinkedIn, X (formerly Twitter), and YouTube. The central hypothesis is that user time spent on social media is reducing drastically due to a migration toward dedicated, utility-focused AI platforms (e.g., OpenAI, Google AI).

The paper integrates recent behavioral data and expert analysis to examine this shift, its manifestation as an "Authenticity Crisis," and its potential to cannibalize lucrative social media business models, specifically impacting advertising and recruitment revenues. Findings suggest AI acts as a catalyst for a utility-driven paradigm shift, rather than an outright "death knell," forcing SMPs to prioritize trust and authentic human connection to survive.

Rakesh Raman
Editor and Researcher