Published October 24, 2021 | Version v4
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Decentralization, Output Control, and Process Control in Franchise Networks

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Description

Based on the Transaction Cost Theory and Resource-Based Theory, this study extends a new perspective of franchisors for decision-making and control and their impact on system performance in international franchise networks. All factors were gathered with a standard questionnaire from 162 global franchise systems headquartered in the US, UK, Germany, Austria, the Netherlands, Italy, France, and Spain. The results emphasize the importance of Environmental Uncertainty, Behavioral Uncertainty, Transaction-Specific Investment, Franchising System-Specific Know-How, and Local Market Assets on international franchise firms' control. The second study also extends a new vision of higher decentralization of decision-making related to output control and higher decentralization regarding process control and their impact on system performance in international franchise networks, raised for the first time in international franchise networks.

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Esmaeili, Z. (2021, September). Decentralization, output control, and process control in franchise networks. Paper presented at the 9th EMNet 2021 Conference, Vienna, Austria..pdf

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Dates

Accepted
2021-09-24

References

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