Educate to Care: Health Education Strategies in the Daily Practice of Primary Health Care

Health Education plays a key role in promoting care and improving health outcomes, especially within the scope of Primary Health Care (PHC). PHC, as a macro-health policy, aims to promote, protect, and prevent diseases through continuous and integrated actions that value individual and community autonomy. In this context, the strategy "Educate to Care" goes beyond simply transmitting information; it involves building participatory and contextualized educational processes that consider the sociocultural conditions of PHC users. This academic essay presents a systematized literature review of national and international sources published between 2017 and 2024. The study highlights the importance of participatory methods, interdisciplinarity, digital technologies, and ongoing professional training in the success of health education strategies. Despite their recognized potential, structural limitations and professional overload remain significant challenges. The analysis reaffirms that investing in health education is essential for empowering individuals and strengthening comprehensive care within the Brazilian Unified Health System (SUS).