Published February 26, 2011 | Version v2
Conference proceeding Open

Green Brands and the Creation of Sustainable Competitive Advantage

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Green marketing, also known as sustainable marketing, is an important and emerging trend that has increasingly attracted the attention of producers and retailers in developing countries. The growing need for the production of ecological products and the implementation of green business activities has compelled companies to integrate environmental considerations into their marketing efforts and strategies.
Over the past three decades, consumer awareness of environmental issues has risen significantly, transforming environmental protection from a peripheral topic into a central concern. Today, brand positioning serves as a key tool for building competitive advantage in dynamic markets. Given the growing global emphasis on environmental protection and the adoption of sustainable development principles, this paper proposes a set of strategic ideas for establishing green brands, providing valuable insights for marketing planners and brand managers.

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Esmaeili, Z., & Seyed Kazem, M. (2011, February 26). Green brands and the creation of sustainable competitive advantage.pdf

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References

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