Revolutionizing consumer choice: The Profound impact of AI on Buying Decisions

Abstract:

In this article, I try to explore some of the assumptions on how AI can affect consumer expectations, the undeniably growing demand for data privacy and the rise of ethical consumerism in the AI era. This study analysis the impact of AI on buying decision of Consumer and find the ways by which AI influence Consumer Behavior. The present study is designed as analytical as well as exploratory data and it is diagnostic in nature and makes use of secondary data and primary data. Secondary data were collected from online journals, books and through data available on internet and primary data were collected from respondents on basis of observation and interview method. This study suggests to Retailers that they must adapt to cater to diverse customer bases by offering both value and luxury options and it suggest to Consumer should be careful while using the unknown website and purchasing with that website. Finally, the study concludes that Artificial Intelligence can Impact buying behaviour. AI-driven solutions should be considered. Because customer satisfaction is the prime concern of the organizations, they invest inartificial intelligence to know customer behaviour.