Flouting Maxim Found in Keeping Up with the Kardashians Season 14

This study examines the flouting of conversational maxims in Keeping Up with the Kardashians Season 14, focusing on how the characters intentionally violate these maxims to create humor, emphasize emotions, or steer conversations in particular directions. By applying Grice (1975) theory on the Cooperative Principle, the study identifies instances where the characters flout the maxims of quantity, quality, relation, and manner to convey implicit meanings and engage the audience through humor and drama. A qualitative method was employed to collect and analyze conversational data, focusing on the types of maxims flouted. The findings reveal that all four types of flouting maxims: quantity, quality, relation, and manner are present, with flouting maxim of relation being the most frequent. These instances of flouting reflect the Kardashians' tendency for indirectness, sarcasm, and playful misdirection in their interactions, which adds to the show's entertainment value. This study contributes to a deeper understanding of flouting maxims in media discourse and how spontaneous unscripted dialogue shapes communication in reality show.