Dataset Analysis of the Influence of CRM Factors on Customer Satisfaction and Continuance Intention Among Users of Subscription-Based Music Streaming Services

This dataset contains responses from 225 users of subscription-based music streaming services in Indonesia, collected through an online questionnaire in October 2025. The data was collected as part of a study aimed at analyzing the influence of various Customer Relationship Management (CRM) factors on customer satisfaction and continued usage intentions.

This dataset includes demographic data of respondents as well as their perceptions of the following variables using a 5-point Likert scale:

• Independent Variables: Personalization, System Quality, Perceived Value, Service Quality, and Social Influence.
• Mediating Variable: Customer Satisfaction.
• Dependent Variable: Intention to Continue Using the Service.