DEVELOPING SPEECH CULTURE AMONG UNIVERSITY STUDENTS: ANALYTICAL PERSPECTIVES

ANNOTATION: This article analyzes the process of developing students’ speech culture as an essential component of higher education. It explores the theoretical, psychological, and cultural foundations of speech culture, emphasizing its role in shaping students’ communicative competence and intellectual identity. The research combines theoretical interpretation with qualitative data collected through classroom observation and interviews among students of the Andijan State Institute of Foreign Languages. The findings indicate that speech culture is influenced by linguistic mastery, ethical awareness, and social interaction. The study concludes that pedagogical strategies such as teacher modeling, communicative tasks, and reflective discussions significantly improve students’ speech behavior. The results contribute to the understanding of how speech culture can be systematically developed in university education to prepare linguistically competent and socially responsible graduates.

Keywords: speech culture, communication, pedagogy, linguistic competence, ethics, higher education, student development.