Continuance Intention to Use Digital Wallet: Application of TAM with ECM
Authors/Creators
- 1. Department of Business Administration
- 2. Kalasalingam Business School, Kalasalingam Academy of Research and Education, Krishnankoil 626126, TN, India
Description
Abstract: The study aims to analyze the influence of the continuous intention to use the digital wallet by the technology acceptance model (TAM) constructs, namely perceived usefulness, perceived ease of use and expectation confirmation theory’s customer satisfaction. This study used descriptive research methods. The sample size for the study is 284, and data were collected from an online survey through the purposive sampling method. The structured interview schedule was used with adopted scale items for the selected constructs. The data were analyzed through structural equation modeling. The results exhibited that all three constructs, namely perceived usefulness (PU), perceived ease of use (PEOU) and Customer satisfaction (CS) positively and significantly influenced the Continuance intention to use (CIU) of the digital wallet in direct effect but perceived usefulness did not influence CIU in indirect effect so customer satisfaction partially mediated by the small business owners.
Keywords: TAM, PU, PEOU, CIU, Digital Wallet
JEL Classification Number: G2, G21, O5
Files
Restricted
The record is publicly accessible, but files are restricted. <a href="https://zenodo.org/account/settings/login?next=https://zenodo.org/records/17386555">Log in</a> to check if you have access.