ARTIFICIAL INTELLIGENCE AND GREEN ENTREPRENEURSHIP: STRATEGIC APPLICATIONS IN HUMAN RESOURCE MANAGEMENT AND SUSTAINABLE BUSINESS INNOVATION

Artificial Intelligence, or AI, has become a big change in how modern companies operate, offering new ways to
combine innovation with sustainability. At the same time, green entrepreneurship is important for starting and
growing businesses that are good for the environment and support long-term development. This paper looks at
how AI can work together with green entrepreneurship, especially in areas like managing people in the workplace
and creating new, sustainable business ideas. The study uses ideas from theories such as the Resource-Based View
and Sociotechnical Systems Theory to show how AI tools in human resource management like analyzing
employee data, training programs, and hiring practices can help support eco friendly business ventures. The paper
shows how using AI in HR strategies helps build a workforce that supports sustainability, encourages
environmentally friendly innovation, and makes companies more able to handle challenges. The research adds to
what is known by showing that AI is more than just a way to make work faster it can also help drive sustainable
and responsible business practices.