The Role of E-Commerce in Shaping Modern Business: A Historical and Contemporary Analysis

This journal explores the transformation of commerce from its traditional roots to the era of e-commerce. Drawing from traditional business practices and evolving in physical markets,  the article highlights how technological innovation has led to the emergence of digital commerce. It examines how e-commerce is transforming business practices by enabling global access, reducing costs, and improving customer experience. It also examines the differences between historical and modern business systems, offering a comparative view of their models, efficiencies, and challenges. The article concludes with an assessment of  the future of e-commerce in a global business environment