CUSTOMER SATISFACTION TOWARDS ELECTRIC VEHICLES IN KOLLAM DISTRICT

The shift from conventional vehicles to electric vehicles is gaining popularity globally, driven by environmental issues, rising fuel costs and the pursuit of sustainable energy solutions. In India, the transition is supported by government initiatives and growing public awareness about its benefits. Kerala, known for its environmental focus, has taken active steps to promote EV adoption, yetcustomer satisfaction remains a key factor in ensuring the long-term success of this transition. This study examines the satisfaction levels of electric vehicle users in Kollam district, aiming to identify the key factors influencing purchase decisions,evaluate user experiences and highlights common challenges. The results reveal that while users appreciate the low running and maintenance costs, concerns remain regarding charging time and infrastructure availability.