Transformational Potential of Green Finance on International Business Arena: Digital Paradigm of New Economy

This scientific article aims to study the dynamics of green bond issuance and identify the characteristics of key issuers’ participation in the digital environment. The study used data from Climate Bonds for the period February-April 2025, supplemented by incomplete data for January and May. The total volume of green bond issuance was calculated monthly, and to identify the largest issuers, they were classified by issuance volume. The projects financed by these bonds were analyzed, followed by the application of statistical methods (using Excel analysis tools) to identify key trends. The results of the study show that the green transformation of international business is taking place amid growing institutional adaptation, the introduction of environmentally oriented financial instruments, and, at the same time, significant regulatory and information barriers that are shaping a polycentric model of green investment. It has been noted that the distribution of companies based on green bond issuance volume shows the significant dominance of state-owned banks and multinational corporations that actively support the development of sustainable projects. An analysis of the main issuers allows us to identify key areas of financing, in particular decarbonization, the development of renewable energy sources, and environmentally friendly transport, which emphasizes the need for further integration of environmental initiatives into international business strategies. Therefore, green finance is a key tool for transforming international business in the digital economy, ensuring sustainable development and the introduction of innovative financial mechanisms. To fully realize the potential of green finance, it is essential to overcome barriers, including information asymmetry, fragmented regulation, and political instability in some regions.