Chapter 5. Priorities for developing the scientific and pedagogical potential of academic staff in Ukrainian universities under institutional autonomy

This study analyzes the priorities for developing the scientific and pedagogical potential of academic staff in Ukrainian universities under institutional autonomy. The research is based on a survey of 243 staff members, with data processed and analyzed using MS Excel. The findings show that, although human resources are the key asset of higher education, staff development is not sufficiently prioritized within university management systems. The most urgent needs identified include enhancing the prestige of the profession, strengthening motivation, reducing teaching workload, improving research infrastructure, introducing effective incentives, and establishing systematic monitoring and evaluation. Staff development is viewed both as a managerial challenge and as a vital resource for improving the effectiveness of universities in the knowledge economy. The chapter stresses that innovative personnel management practices should focus on recognition, engagement, and career growth, thereby fostering organizational resilience and international competitiveness. It concludes that creating effective incentive systems to stimulate participation in research and international projects must become a cornerstone of university policy, ensuring the sustainable development of Ukrainian higher education institutions.