Green Entrepreneurship Strategies: Integrating Eco-Friendly Energy Technologies with the Digital Economy

Integrating innovation, energy-saving technologies, and the digital economy is crucial for achieving sustainable development, increasing competitiveness and ensuring a high quality of life. Addressing this issue requires a comprehensive approach involving cooperation between governments, businesses and society to achieve shared goals. This study evaluates the interaction between energy-saving technologies and the digital economy in green business and offers practical recommendations for entrepreneurs and government agencies to support green businesses through political and economic measures. Research employed methods such as literature review, monographic, analytical, graphical, content analysis, comparison, synthesis and analysis, and generalisation. The article highlights the leading positions of scholars from different countries on the issues under study in recent years. A comparative analysis of the Top 10 countries of the world based on the 2023 Human Development Index and the Innovation Development Index is presented. This study shows that trends in global investment in energy efficiency (2015-2022), the growth of gross value added in the environmental goods and services sector in the EU-27 (2001-2021), and the growth of green bonds (2019-2022) within the EU-27 demonstrate the effectiveness of green entrepreneurship through innovation and digitalisation. Leading digital platforms for transferring innovations to green businesses were identified. The article also provides practical recommendations for the transfer of innovations to promote green business development in the context of digital transformation for entrepreneurs and government agencies.