Digital Modernity and Social Integration: The Impact of New Media on Social Structure

This article examines the impact of digital modernity on social integration in the context of the
development of new media. It analyzes the changes brought about in the social structure of society by new
media platforms (social networks, blogs, interactive forums, etc.). The main objective is to reveal how digital
communication tools shape interpersonal relationships and influence levels of public trust and
participation. The research is based on both theoretical models and empirical studies. The findings of the
article indicate that new media can both strengthen social integration and, at times, increase fragmentation,
leading to polarization within society.